Brand Strategy
Brand Strategy gives your small business a distinct identity, from language to logos. View the bundles + add-ons below to see how Backtalk can capture the essence of your business through positioning + messaging and design.
Client Fave
Client Fave
Client Fave Client Fave
Essential
All the goods your brand needs for a hot-start or major upgrade– especially on web, social media + collateral.
You need high-level brand strategy to become established in your industry.
Entrepreneurs
Social Startups
Existing Small Businesses
Who’s it for?
Everything you need to build basic social media strategy, website copy, and mini-marketing campaigns.
Who’s it for?
You have a vision and are ready to take the next step to legitimize yourself.
Freelancers
Makers
Small-scale Service Providers
The total package.
Who’s it for?
Your business is established + has the bandwidth to collaborate on high-level strategy.
Extras
BRAND
implementation
After our team delivers your final assets, we'll take the next step to seal the deal on your success. To truly connect with your audience, they need to see, feel, and engage with your new brand.
So, we'll apply Brand Strategy by implementing your assets correctly across active platforms to ensure your investment's integrity + impact.
Collateral
Get your brand in their hands. Digital, Print, + Merch add ons.
Deluxe
The total package.
Positioning + Messaging
-
Language analysis
Industry + market research
Competitor audit
1-hour language call
-
Brand keywords
x5 Mission statement
Value statement
Target audiences + customer profiles
Buyer personas
Brand story
Vision statement
Market gap
Value proposition
Tagline
-
Personality type
Tone of voice
Call(s) to action
List of key phrases
Greetings + sign-offs
List of words + phrases to avoid
Copy mock-ups
Design
-
Creative homework
Brand identity questionnaire
Internal brand analysis (if applicable)
Market + industry research
Competitor audit
Discovery call
Mood boards
-
Primary logo
Secondary logo(s)
Brand mark/favicon
Color palette x4 | hex, rgb, cmyk
Typeface selection x5 | headline, heading 2, heading 3, body, hero/accent (licenses not included)
Design elements x4 | patterns, textures, graphics, or icons
Art direction board
Branded mock-ups
Collateral x2
Comprehensive brand guidebook | asset showcase + use guide
Asset suite delivered as ZIP file
File format + color value guide
Who’s It For?
Full-time Founders
Scalable Small Businesses
Established Small Businesses
ESSENTIAL
All the goods your brand needs for a hot-start or major upgrade– especially on web, social media + collateral.
Positioning + Messaging
-
Language analysis
Industry + market research
Competitor audit
1-hour language call
-
Brand keywords x5
Mission statement
Value statement
Target audiences + customer profiles
Brand story
-
Personality type
Tone of voice
Call(s) to action
Design
-
Creative homework
Brand identity questionnaire
Internal brand analysis (if applicable)
Competitor audit
Discovery call
Mood boards
-
Primary logo
Brand mark/favicon
Color palette x3 | hex, rgb, cmyk
Typeface selection x3 | headline, heading 2, body (licenses not included)
Design elements x2 | icons, patterns, textures
Collateral x1
Art direction board
2-page brand style guide
Asset suite delivered as ZIP file
File format + color value guide
Who’s It For?
You need high-level brand strategy to become established in your industry.
Entrepreneurs
Social Startups
Existing Small Businesses
STARTER
Everything you need to build basic social media strategy, website copy, and mini-marketing campaigns.
Positioning + Messaging
-
Language analysis
Industry + market research
Competitor audit
1-hour language call
-
Brand keywords x5
Mission statement
Value statement
Target audiences + customer profiles
Design
-
Creative homework
Internal brand analysis (if applicable)
Competitor audit
Discovery call
Mood boards
-
Primary logo
Color palette x3 | hex, rgb, cmyk
Typeface selection x2 | headline, body (licenses not included)
Art direction board
1-page brand showcase
Asset suite delivered as ZIP file
File format + color value guide
Who’s It For?
You have a vision and are ready to take the next step to legitimize yourself.
Freelancers
Makers
Small-scale Service Providers
BRAND
Implementation
The culmination of our collaboration.
Social Media Platforms + Tools
After our team delivers your final assets, we'll take the next step to seal the deal on your success. To truly connect with your audience, they need to see, feel, and engage with your new brand.
So, we'll apply Brand Strategy by implementing your assets correctly across active platforms to ensure your investment's integrity + impact.
-
Name
Profile picture
Highlight covers + titles
Bio
Website
Contact info
-
Profile photo
Cover photo
Call-to-action button
About
-
Profile photo
Background photo
Tagline
Custom button
About
-
Name
Profile photo
Bio
External social handles
Website
Contact info
-
Profile image
Banner image
Description
Links
-
Name
Profile image
Header image
Bio
Website
-
Name
About
Website
Contact info
Profile picture
Profile cover
-
Profile photo
Cover photo
Call-to-action button
About
-
Template
Brand colors + fonts
External links
Collateral
Get your brand in their hands.
Digital
Digital collateral will be delivered as high- resolution PDFs. Files will translate best into your Canva Pro account.
-
Cover image template
Feed post template
Story post template
Flyer
Infographic
Instagram story highlight covers
Pinnable blog post template
-
Web banners
Ad design
Mailchimp email campaign template
Flodesk email campaign template
Print + Merch
Print collateral + merch will be delivered as high-resolution PDFs. Other file types are available pending project specs. We are also available to research materials + vendors and liaise with selected vendors to ensure design integrity.
-
Business card
Letterhead + branded envelope
Thank you card + envelope
Postcard
Price/sales sheet
Brochure
Menu
Flyer
Ad design
Shipping supplies + mailers Signage
-
Textiles
Drinkware
Office supplies
