OUR SERVICES

We are a Detroit-based agency with a mission to create distinctive identities + organic online interest for small businesses + creative agencies

Backtalk’s Brand + Social Media Strategy accommodates businesses of all sizes– whether you're an independent owner, creative agency, or hospitality group. Dive into the services below to see how we’ll inspire authentic, memorable brand experiences that attract perfect potential customers + keep them coming back.

Brand Strategy

Squarespace Design

Social Media Strategy

Coaching

Distinctive identity + online interest are the keys to modern marketing

Backtalk leverages organic Brand + Social Media Strategy, online tools, and remote project management systems to seamlessly collaborate with clients anywhere in real-time.

Delainie Wheeler and Marissa D'Agostino founded Backtalk with underrepresented small business owners + entrepreneurs in mind. Together, with our team of imaginative experts, we've collaborated with more than 25 small businesses + startups across the United States.

We've created 3 package levels for our Brand + Social Media Strategy services to accommodate businesses of all sizes.

So, whether you're an independent owner or a team– we'll strategize to inspire authentic, memorable brand experiences that attract perfect potential customers + keep them coming back.

Brand Strategy consists of the key components your business needs to establish its identity and communication strategy. We break it down into 2, equally important parts: Positioning + Messaging and Design.

Brand Positioning + Messaging takes care of the communication strategy piece. Think mission + value statements, market gap, and tone of voice.

Brand Design brings the identity element to life with visuals that reflect your communication strategy. We’re talkin’ logos, colors, typefaces, and art direction.

Head over to the Services page to get the details.
Social Media Strategy is specialized digital marketing that centers platform-specific tactics + performance tracking to drive effective campaigns. This style of marketing is the best way to build your brand + engage with your audience.

Unlike traditional marketing agencies, our Social Media Strategy uses an organic approach to modern marketing– establishing lasting online interest + global audiences for businesses and influencers alike.

Head over to the Services page to get the details.
We founded Backtalk with under-represented entrepreneurs + small business owners in mind. Taking it a step further, we specialize in Detroit’s small businesses + creative agencies.
Bars, restaurants, marketing agencies, architecture firms– you name it.
We’re well-versed in the social media gamut, but focus on those that particularly lend themselves to storytelling + customer loyalty– Facebook, Instagram, TikTok, Pinterest, and YouTube.
Absolutely. Our remote management systems give us the ability to work with teams across the globe. In fact, our Co-Founders themselves are based in Detroit + Atlanta.
Totally. Head over to the Work page + click around.

Thats’s where we share past projects’ details + results. We even include a TL;DR so you can get the skinny before taking to a deep dive.
To accommodate different stages of business growth, we offer custom projects + payment plans.

Project-based investments can be completed in full before project kickoff, 50% at project start + 50% at project completion, or in monthly installments for up to 6 months. All Social Media Strategy services are billed monthly.